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Your AI agent in Instagram DMs

One secure Instagram sign-in connects your professional account. Your agent answers DMs, and story mentions arrive as conversations too.

  • Instagram professional accounts
  • Direct messages
  • Story mentions as conversations
Saltwater SkinInstagram
  1. Hey! Is the daily SPF okay for sensitive skin?
  2. Hi! Yes, it's fragrance-free and made for sensitive skin. Do a patch test first if you react easily.
  3. Mentioned you in their story
  4. Thank you for the shout-out! The SPF is back in the shop this week.
An example conversation. The business and messages are samples.

In short

Connect Instagram with a single secure Instagram sign-in, no Facebook Page hop required. Your AI agent then answers direct messages with text and media, and story mentions and shared posts land as conversations. Requires an Instagram professional (business or creator) account.

Use cases

What brands use it for in Instagram DMs

Your followers already message you after a post or a story. The agent answers those direct messages for your professional account.

  1. Which shade is closest to the one in your last post?

    Answer product questions

    Shades, sizes, ingredients, shipping: the agent replies to direct messages from your knowledge, with text and media.

  2. Mentioned you in their story

    Turn story mentions into conversations

    When someone mentions your account in their story, it arrives as a conversation the agent can reply to.

  3. [Shared post] How much is this one?

    Reply to shared posts

    Followers share one of your posts into the chat to ask about it, and the agent answers about that post.

On this channel

What your agent does on Instagram

  • Answers DMs

    Replies to direct messages with text and media, one-to-one with each person who writes in.

  • Story mentions

    When someone mentions you in a story or shares a post, it arrives as a conversation the agent can pick up.

  • One shared inbox

    Every message lands in the same unified inbox. AI replies live, your team can take over on any conversation and mute the AI per contact.

  • Voice notes, transcribed

    Incoming voice notes are transcribed and answered like any other message, in dozens of languages.

  • Auto-reply controls

    Per-channel auto-reply, an optional greeting, business hours with an out-of-hours message, and a reply rate limit, all in settings.

Setup

Connect with one sign-in

  1. Add the Instagram channel

    Start the connection and you'll be sent to Instagram to sign in.

  2. Approve access

    Sign in with your Instagram professional account and approve messaging access, no Facebook Page required.

  3. You're connected

    Your agent starts answering DMs; the connection stays fresh automatically.

Inbox and handoff

Every conversation in one inbox, and you can always step in

Messages from Instagram land in the same inbox as every other channel you connect. The agent answers, and your team watches, joins and takes over whenever it wants.

  • Take over any conversation with one click, and hand it back when you're done.
  • Mute the AI for a single contact while the agent keeps answering everyone else.
  • Per-channel auto-reply, an optional greeting, business hours with an out-of-hours message, and a reply rate limit.

Instagram

Frequently asked

Do I need a Facebook Page?

No. This uses Instagram Login directly, one secure sign-in with your Instagram account.

Does it pick up story mentions?

Yes. Story mentions and shared posts arrive as conversations.

Does it work on a personal account?

You'll need an Instagram professional (business or creator) account to receive messages via the API.

Can my team step in?

Yes. Every conversation lands in the shared inbox, where anyone on your team can take over, reply themselves and mute the AI for that contact.

Can the agent reply with images?

Yes. It answers direct messages with text and media.

Put your AI agent on Instagram

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